Made in Canada Hockey Cards have been in existence long
before baseball cards and football cards were produced
here. The very first hockey cards came out
over 135 years ago. In 1879 and 1880 various card
sized drawings depicting "Ice hockey" or "Eishockey"
appeared. One American card called the game "Ice
Polo" and depicted a game between Cottage City and
Providence.
As the 19th Century
drew to a close many more photos and cards appeared
depicting various hockey clubs and colleges in Quebec
and New England. The first sets that actually
featured named players were made available in cigarette
packs from 1910 - 1913. These three "C" sets
(C-55, C-56 and C-57), measured 1 1/2" x 2 1/2".
They featured colour portraits of the leading hockey
players of the day. The top teams in that day were
from Quebec, Ottawa, Montreal and Renfrew - which was a
club team from Vancouver. Some of the names of the
players in these sets have a familiar ring with anyone
who follows the NHL today. Names like Georges
Vezina, Fred Cyclone Taylor, and Art Ross are some
examples. These ended with the outbreak of
World War One, and during the war years the only hockey
memorabilia to be seen would be from American colleges.
Following the Great
War, the West Coast featured the first revival of hockey
cards with Victoria and Vancouver producing sets.
Other Western Canadian sets and American sets followed
into the 20's. The first National Hockey
League set called William-Patterson appeared in 1923
featuring players from Ottawa, Montreal, Toronto,
Hamilton and Boston. Here is where the first cards
of Howie Morenz, Aurele Joliat, and King Clancy debuted.
More food and candy
manufacturers came on board as the 20's progressed with
the object that if you collected the whole set, you
would send the set in where they would stamp it and
return it along with at. From these, the
O-Pee-Chee Chewing Gum company prevailed due to better
looking cards. O-Pee-Chee continued to produce
cards up until 1940 when due to the 2nd World War,
production ceased. Before they stopped, names
like Eddie Shore, Charlie Conacher, Ace Bailey, Turk
Broda, Toe Blake, Elmer Lach and Syl Apps appeared on
cards.
Hockey cards like
this did not reappear until 1951 when Parkhurst Products
was the lone issuer for the next three years.
Topps and O-Pee-Chee rejoined the hockey card
promotions, and again due to having more interesting and
colourful cards which became more popular, Parkhurst
backed out of hockey card production in 1964. By
1968 Topps and O-Pee-Chee were the dominant supplier of
hockey cards in North America. Topps supplied the
U.S. market while O-Pee-Chee supplied cards across
Canada. O-Pee-Chee continued as a major supplier
of hockey cards until 1995 when they announced they were
discontinuing production and distribution and handed
over the responsibility to Topps.
Many issues faced
Topps such as competition from other brands, and an
overall destruction of the hobby market due to
overproduction in the early 1990's by all
brands. Some of the other brands that
appeared in 1990 were primarily Upper Deck, Pro Set and
Score. Poor quality, superior competition,
and a host of card errors caused Pro Set to back out by
1993. Of the new brands, Upper Deck achieved the
most success with their white stock paper and
interesting photography. Other brands came and
went through the 1990's, but Upper Deck was the one
brand that remained constant.
Another change that
occurred during the 1990's was the more common use of
insert and parallel sets, as well as one brand now being
licenced by the
NHL
and NHLPA to produce more than just one set per
season. These series of events could be
called the dark days of hockey card collecting.
Over production in the early 90's, more sets on the
market in the mid-90's, and harder to find inserts and
parallel cards in the late 90's shook out a lot of good
collectors who got fed up trying to keep up with
collecting every card of their favourite player or
team. Thus card companies had to respond with more
and more "limited issue" releases and higher end
products to make up for the shortfall in what was once a
brisk market.
Since the lockout
of 2005, Upper Deck is currently the only licenced
producer of NHL hockey cards. Topps does not
produce hockey cards anymore, and Pacific Trading cards
from the Seattle area has gone out of business, Panini
from Italy no longer does hockey. In The Game had
signed individual contracts with retired players to use
their names and likenesses on hockey cards, and they
also have contracts to produce cards of players in the
CHL junior leagues, the AHL and Hockey Canada. In
The Game cards were not licened by the NHL or NHLPA.
Many collectors
then narrowed their collecting to just a few players, or
perhaps just one set per year. The average
age of a card collector was getting older, and the hobby
was in a slow fade as younger ones were not picking up
the hobby. That changed in 2015 in what has been
the most important development in the hobby in many
years. Tim Hortons partnered with Upper Deck
to sell hockey cards in Canada. Great looking sets
at a reasonable price has re-energized the hobby as
families and kids are once again collecting hockey
cards. And we saw another Canadian company in
Canadian Tire joining the Canada only hockey card
market. With all the changes
in the hobby over the years, and especially in the last
25 years there are really "no rules" about card
collecting. One can decide for themselves what
they would like to collect. Some only
collect autographed cards or what is called "game used"
cards, where a piece of the players jersey or equipment
is embedded in the hockey card. One European
collector I know just likes to collect one card of every
player who has ever played a game in the NHL and it does
not matter which brand of card the player is
on. Other collectors that shop here are
determined to get every card ever produced of a certain
player such as Wayne Gretzky, Patrick Roy, Steve
Yzerman, Mario Lemieux, Raymond Bourque, Sidney Crosby,
Connor McDavid or another favourite player.
If you are new to
hockey cards, or are just returning for the first time
in years, enjoy browsing through the site, and remember
there are no rules regarding what you collect. You
may just want to place a small order at first to see how
things go, and then place more orders as time goes
on. We have been on the web since 1996, and online
since 1994, and have no plans of going anywhere.
So you can shop with confidence here, and we look
forward to hearing from you.
By
Thomas Clemmer
Canadian Hockey Cards
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